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  • Program

2015 Asian Film Policy Forum

Oct. 4(Sun) ~ 5(Mon), 2015


  • Title : 2015 Asian Film Policy Forum
  • Date : October 4 – 5, 2015 (Sunday – Monday)
  • Venue : Convention Hall in BEXCO, Busan
  • Objective : 1) Seeking to establish a transnational organization for Asian film promotion

    2) Designing policies and visions for the co-development of Asian film industries
    3) Discussing Asia's strategy to handle the recent trend of media platform convergence

  • Host : Busan Metropolitan City, AFCNet (Asian Film Commissions Network)
  • Organizer : Busan Film Commission


  • Bhutan
  • Kinley T Wangchuck
  • Director General
    Department of Information and Media
  • Cambodia
  • Hab Touch
  • Director-General
    Ministry of Culture and Fine Arts
  • Japan
  • Terawaki Ken
  • Chairman
    Japan Film Commission
  • Jordan
  • George David
  • General ManagerRoyal
    Film Commission-Jordan
  • Kazakhstan
  • Olga Khlasheva
  • Head of international relations producer
    KazakhFilm JSC.
  • Korea
  • Saehoon KIM
  • Chairman
    Korean Film Council
  • Lao DPR
  • Dr.Bounchom Vongphet
  • Director-General
    Lao Cinema Department, Ministry of Information, Culture and Tourism, MICT
  • Malaysia
  • Kamil Othman
  • Director General
    FINAS(National Film Development Corporation Malaysia)
  • Myanmar
  • Thein Naing
  • Director General
    Motion Picture Development Branch, IPRD
  • Nepal
  • Rajendra K.C.
  • Executive Member
    Film Development Board
  • New Zealand
  • Michael Brook
  • Manager
    Screen Auckland
  • Qatar
  • Lauren Mekhael
  • International Film Finance Manager
    Doha Film Institute
  • Singapore
  • Joachim Ng
  • Director
    Singapore Film Commission and Media Development Authority of Singapore
  • Taiwan
  • Jennifer Jao
  • Director
    Taipei Film Commission
  • Thailand
  • Wanasiri Morakul
  • Deputy Director-General
    Thailand Film Office
  • Vietnam
  • Le Hong Chuong
  • Deputy Director General
    Vietnam Cinema Department

Official Functions

Opening Ceremony

  • when : 10:00―11:00, 4 October (Sun), 2015
  • Where: Convention Hall in BEXCO


Session① Rising Asia – Seeking a Key to Success

  • Date : October 4 (Sun) 14:00-17:00
  • Venue : Busan BEXCO Exhibition Hall 1, Convention Hall 1stfloor(Room103-105)
  • Moderator: Kim Jiseok, Executive Programmer of Busan International Film Festival (BIFF)


- Le Hong Chuong, Deputy Director General of Vietnam
- Lauren Mekhael, International Film Finance Manager of Doha Film Institute
- Jennifer Jao, Director of Taipei Film Commission

Taiwan has expanded its promotion in foreign market to advertise its cinema and educate its film professionals. Cooperating with La Biennale di Venezia and Festival de Cannes, Taipei Film Commission has organized programs like Taipei Factory for networking, encouraging co-productions and introducing locations. Meanwhile, for the last several years, Vietnam has attracted numerous foreign investors to its dynamic film industry, which has grown by more than 15% per year. However, its domestic film market remains at the level of 5 million USD, while there are only about 10 films per year produced by Vietnamese capital. The Arab world continues its effort in developing its film industry. Qatar, for example, holds the Ajyal Youth Film Festival annually and has funded over 200 films.

In the second session of 2015 Asian Film Policy Forum, Asian film policymakers will examine marketing and distribution policies of three countries that represent different regions of Asia – Far East, Southeast, and Middle East – in order to learn from their film industries, and seek resolutions to their limitations through cooperation among Asian countries.

Session② OneAsia– Proposing a New Cooperation Model

  • Date : October 5 (Mon) 9:30 – 12:00
  • Venue : Busan BEXCO Exhibition Hall 1, Convention Hall 1stfloor(Room103-105)
  • Moderator : Lee Joo-ick, CEO of SCS Entertainment Inc.


- Susanne Davis, European Film Promotion (EFP)Project Manager

"Due to its enormous potential, Asian film industry is destined to accomplish a rapid advance once Asian countries cooperate with each other for opportunities." This was mentioned at the conference called "The New Silk Road of Asia's Film Industry: Challenges, Opportunities and Partnership" in the 2015 Hong Kong Filmart.

Established in Berlin, European Film Promotion (EFP) has incorporated 36 institutions from 35 European countries since February, 1997. In order to exercise a stronger influence, the founders of EFP were motivated to enter non-European markets as one bloc of Europe rather than as an individual country. As an international network of film-promotion organizations, EFP has been active in numerous fields, such as advertising European cinema and providing film education for future European producers and actors / actress.

Amidst the recent cultural phenomenon of global integration, it is now the time to sound out on the possibility of co-promoting Asian cinema. By forming an Asian bloc based on EFP, Asian cinema can stimulate co-productions while maintaining its identity and strengthening its competitiveness. Under the main theme "United power of Asia", the first session of 2015 Asian Film Policy Forum will examine the management and programs of EFP, in order for Asian film policymakers to consider the necessity of and expectation from founding Asian Film Promotion (AFP).

Session③ Transmedia– A New Revolution in Film Industry

  • Date : October 5 (Mon) 14:00 – 16:00
  • Venue : Busan BEXCO Exhibition Hall 2, 1stfloorBIFCOMHall(Hall4A)
  • Moderator : Michael Brook, Manager of Screen Auckland


- Mickey Kim, Head of Chromecast & Partnerships of Google
- Steve Crombie, CEO of Totem
- Teng Lee Yein, Vice President of ASTRO

In 2009's world film market, home video occupied more than 50% of market share, while box office and digital distribution had 36.7% and 7.8%, respectively. In 2013, however, home video market shrank to 41.2% of the entire share, and digital distribution expanded its share up to 14.9%. As this trend continues, digital distribution is expected to exercise even more influence in 2018 by taking the world market share of 29.7%, according to the Korea Creative Content Agency's 2014 report.

The analysis of these results suggests that the consumption pattern has moved rapidly toward digital platforms, and most related markets have witnessed the rise of pay-per-view TV, online download, and VOD service. Also, online streaming service platforms like Viewster and Netflix has demonstrated their capabilities by overcoming the shortcomings of the traditional methods of film distribution.

Along with the representatives from three international companies – ASTRO, Malaysia's largest direct broadcast satellite pay TV service; Totem, Australia's digital consultancy and Youtube's partner; Google, the world's largest information and technology (IT) company – the third session of 2015 Asian Film Policy Forum will examine the present and future of transmedia, in order to explore the potential of this new channel influencing Asian cinema.

Subsidiary Events

Global LINK(Closing Reception & Ceremony)

  • When: 18:00—22:00, 5 (Mon) October, 2015
  • Where: BIFCOM Open Lounge, BEXCO Exhibition Center 2